My excellent blog 2211

Search marketing is one of the few channels where intent shows up without a meeting request. Someone searches a problem, they land on your page, and if you’ve built the right information architecture, the traffic can turn into sales conversations that feel earned. But there’s a gap I’ve seen repeatedly with B2B SEO: teams treat SEO like a content vending machine. You publish blogs, you rank for keywords, and leads are supposed to appear as if by magic. In reality, lead g